Compelling started in late-2011 as a small business, exploring the sustainability of the specialty coffee market. Our initial offerings were the rarest coffees and teas available, which led us to explore our sustainability as a business and our place in the market. In 2013, Compelling began as a wholesale coffee supplier by selling roasted-to-order and private label coffees to select partners. By the end of the year, we’d won a few awards for roasting, and grew large enough to generate national interest. Today, Compelling works with partners across the world, from supermarket distributors to small cafes, from the United Kingdom to Mexico, as a comprehensive café services company. Creating sustainable, profitable, quality relationships with our service partners is what we do 24/7.
As a company, Compelling is moving towards a zero-waste operation. We only produce enough coffee to fulfill orders, never sending out stale coffee. We use post-consumer goods and biodegradable packaging whenever possible.